Fidda Competitors

We have been continuing our journey that we started in France in 1988, as a Turkish brand since 1997 under the structure of “LC Waikiki Mağazacılık Hizmetleri Ticaret A.Ş.”. We act with the philosophy of “Everyone deserves to dress well” and we are working to be one of the pioneers of the industry with our stores more than 1200 in 59 countries and 55.000+ employees. We offer our customers the pleasure of accessible fashion by offering quality products at affordable prices. We are expanding our international adventure, which we started by taking the first step in Romania in 2009, with the domestic and foreign investments we made, “We aim to be one of the top three most successful fashion retailers in Europe”.

We were founded in 2010 with a dynamic and agile start-up spirit. Today, we are a decacorn backed by Alibaba, General Atlantic, SoftBank, Princeville Capital, and leading sovereign wealth funds. We are the leading e-commerce platform in Türkiye and a top player across EMEA, delivering more than 2.5 million packages every day in 35 countries and serving 40 million customers. What differentiates us is the technology behind this scale. Through advanced data capabilities, AI-driven systems, logistics technologies, and integrated financial solutions, we connect customers, sellers, payments, and delivery within one seamless ecosystem. That ecosystem spans Trendyol Tech, one of the region’s leading R&D hubs; Trendyol Express, one of the fastest-growing delivery networks; Dolap, the largest second-hand goods platform; and our expanding fintech arm powering payments and embedded financial services within our ecosystem. Our international footprint continues to expand with strong momentum across Gulf and Central & Eastern Europe. From Romania to KSA, we now serve over 10 million international customers — and this is just the beginning. Dreaming big is in our DNA. We are building a global, tech-driven commerce ecosystem — and shaping the future of digital retail across regions.

Zara is a forward-thinking force in fashion; embodying what is possible when responsibility and aspiration are accessible to all. By bringing more thoughtful style to the world, we aim to provide everyone, no matter where they are, with the inspiringly beautiful, always on-trend, responsibly crafted fashion they deserve. We are curious by nature and driven by creativity. Always moving forward, we seek more —beyond limits, beyond the expected. Among us, beauty is diverse and individual, expressed through open, kind, vibrant and outgoing personalities. This is an invitation to explore your own path with us.