2024 -
now Chief Marketing Officer | General Manager @
2021 -
2024 SVP | Chief Product Officer @
2020 -
2021 Chief Marketing Officer @
2018 -
2020 Global Vice President of Marketing and Product Development @
2015 -
2018 Co-Founder and President @
2012 -
2015 Head of Marketing @
2010 -
2012 General Manager @
2007 -
2010 Sr Marketing Strategy and Product Development Manager @
2001 -
2007 Marketing and Product Manager @
1997 -
2001 Corporate Consultant @
Fernando Wey Education
Northwestern University - Kellogg School of Management 2013
-
2014
WHU – Otto Beisheim School of Management 2014
-
2014
ESPM Escola Superior de Propaganda e Marketing 2001
-
2004
Universidade Presbiteriana Mackenzie 1997
-
2001
Fernando Wey Skills
Innovation Development
Artificial Intelligence (AI)
Digital Strategy
Strategy
Competitive Analysis
Marketing Strategy
Market Planning
Product Management
Business Strategy
Business Planning
Segmentation
Product Development
P&L Management
Pricing
Marketing Management
Market Analysis
Marketing
Strategic Planning
Product Marketing
CRM
Cross-functional Team Leadership
Global Marketing
Management
Leadership
Pricing Strategy
Direct Marketing
Trade Marketing
Forecasting
Negotiation
Product Launch
Sales
Shopper Marketing
Consumer Products
Product Innovation
Market Research
Go-to-market Strategy
Portfolio Management
Start-ups
Brand Management
Online Marketing
Retail
Advertising
Customer Insight
Inbound Marketing
Outbound Marketing
Web Content Management
Social Media Marketing
Integrated Marketing
Customer Relationship Management Crm
Social Media
Strategic Partnerships
Start Ups
Entrepreneurship
Cross Functional Team Leadership
Go To Market Strategy
JavaScript
Customer Service
Microsoft Word
Microsoft Office
Business Analysis
Research
Trade Shows
Digital Marketing
Customer Relationship Management
Fernando Wey Summary
Fernando Wey, based in Chicago, IL, US, is currently a Chief Marketing Officer | General Manager at TAG - The Aspen Group. Fernando Wey brings experience from previous roles at TAG - The Aspen Group, Birdie, SharkNinja and Chicago International. Fernando Wey holds a 2013 - 2014 Northwestern University - Kellogg School of Management. With a robust skill set that includes Innovation Development, Artificial Intelligence (AI), Digital Strategy, Strategy, Competitive Analysis and more. Fernando Wey has 2 emails and 1 mobile phone numbers on RocketReach.
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