2015 -now Founder and Principal @ Shoppingtainment
2001 -now Part-time Lecturer, Professor. Department of Architecture and Design, School of Creative Studies @
2004 -2024 Professional Speaker @
2013 -2015 Commercial Director @ Trade Innovation Partners
2015 -2015 Podcaster @ "Silencio" - an Online Radio Show hosted by Journalist José Gutiérrez Vivó - @ Collective Beat
2005 -2009 Business Development Director, LATAM (Sold to Global Experience Specialists-NYSE’s VIAD Corporation) @
2001 -2004 Marketing Head, Retail Real Estate @
2000 -2001 Acting Marketing Director | Las Americas Entertainment Center @
1999 -2000 Marketing and Sales Senior Manager | elfoco.com @
1997 -1999 Marketing Manager @
1995 -1997 Sales Promotions Manager, Mexico and Central America - PepsiCo Foods @
1992 -1995 Brand Manager, Coca-Cola Trademark @
1990 -1992 Assistant Brand Manager, diet Coke @
1990 -1990 Trainee @
Fernando Tena Education
Universidad Anáhuac
Digital Marketing (Social Media & Content Marketing)
Instituto Tecnológico Autónomo de México / ITAM
Diploma (Strategic Management)
Duke University - The Fuqua School of Business
Diploma (Customer Value / Customer Relationship Management)
The Wharton School, University of Pennsylvania
The University of Shopping Centers (Retail Real Estate)
Universidad Anahuac
Master's degree (Marketing & Communication)
Universidad Anahuac
Bachelor's degree (Information Technology)
Colegio de Imagen Pública®
Diploma (Environmental Public Image)
Universidad Anáhuac México
(Artificial Intelligence, Data & Innovation)
Fernando Tena Summary
Fernando Tena, based in Mexico City, Mexico, is currently a Founder and Principal at Shoppingtainment. Fernando Tena brings experience from previous roles at Tecnológico de Monterrey, ICSC, Trade Innovation Partners and Collective Beat. Fernando Tena holds a Digital Marketing in Social Media & Content Marketing @ Universidad Anáhuac. Fernando Tena has 2 emails on RocketReach.
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