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Fernando Rosa Location
State of São Paulo, Brazil
Fernando Rosa Work
2025 -now EVP and President Havaianas LATAM @
2024 -2025 EVP and President Havaianas Brazil @
2020 -2024 President Brazil @
2018 -2020 Commercial Director Brazil @
2018 -2018 Trade Marketing and Go to Market Director @
2016 -2018 Sales Director @
2015 -2016 Trade Marketing Director @
2014 -2015 Head of Sales (Retail and QSR Business) @
2012 -2014 National Key Accounts Manager (Foods) - Organized Trade and Wholesale Channel @
2008 -2012 National Trade Marketing Manager @
2006 -2008 Marketing and Trade Marketing Manager @
2002 -2006 Trade Marketing Executive @
Fernando Rosa Education
Harvard Business School
AMP - Advanced Management Program (Business Administration and Management, General)
2024-2024
Stanford University
Master Leadership Program
2019-2020
USP - Universidade de São Paulo
MBA (Varejo)
2009-2011
Fernando Rosa Skills
Merchandising
Trade Marketing
Sales
Marketing
Consumer Products
Supply Chain Management
Food
Management
Shopper Marketing
FMCG
Business Planning
Market Planning
Competitive Analysis
Marketing Strategy
Business Strategy
Leadership
Team Leadership
Market Analysis
Cross-functional Team Leadership
Key Account Management
Customer Insight
Key Account Development
Marketing Management
Sales Operations
Pricing
Forecasting
P&L Management
Supply Chain
Account Management
Business Development
Cross Functional Team Leadership
Customer Service
Strategic Planning
Fernando Rosa Summary
Fernando Rosa, based in State of São Paulo, Brazil, is currently a EVP and President Havaianas LATAM at Alpargatas S.A.. Fernando Rosa brings experience from previous roles at Alpargatas S.A. and The Kraft Heinz Company. Fernando Rosa holds a 2024 - 2024 AMP - Advanced Management Program in Business Administration and Management, General @ Harvard Business School. With a robust skill set that includes Merchandising, Trade Marketing, Sales, Marketing, Consumer Products and more. Fernando Rosa has 3 emails and 6 mobile phone numbers on RocketReach.
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