Fernando Rayón Email
VP and Business Unit Head, Payments and GTM @ Clip
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Fernando Rayón Location
- Mexico City, CDMX, MX
Fernando Rayón Work
- VP and Business Unit Head, Payments and GTM @ (June 2025 - Present)
- Head of Longtail Payments @ Mercado Pago @ (August 2021 - May 2025)
- Latam Channel Strategy Director @ (March 2021 - August 2021)
- Oxxo Development Director @ (March 2020 - February 2021)
- On Trade Director @ (September 2019 - April 2020)
- Entertainment and Travel Sr. Manager @ (June 2018 - September 2019)
- Vendor Manager @ (May 2017 - May 2018)
- Convenience Stores Commercial Strategy Sr. Manager @ (April 2016 - March 2017)
- Immediate Consumption Strategy Manager @ (June 2015 - April 2016)
- Commercial Strategy Manager @ (February 2014 - June 2015)
- Commercial Strategy Jr. Mgr @ (June 2011 - January 2014)
- Launches Coordinator @ (December 2009 - June 2011)
- Regulatory Strategy Trainee @ (January 2009 - July 2009)
Fernando Rayón Education
- Universidad Francisco de Vitoria
Master in Strategic Direction (Business/Commerce, General)
2008-2009 - Universidad Anáhuac
Bachelor of Engineering (B.E.) (Industrial Engineering)
2004-2008 - Universidad Anáhuac
Diplomado (Logistics, Materials, and Supply Chain Management)
2006-2007
Fernando Rayón Skills
- Customer Experience
- Negotiation
- Strategic Partnerships
- AI Strategy
- Administración y dirección de empresas
- Análisis de datos
- Análisis de mercados
- Brand Development
- Brand Experience
- Business Strategy
- Business Unit Leadership
- Channel Strategy
- Comercio electrónico
- Commercial Management
- Commercial Negotiation
- Consumer Engagement
- Consumer Marketing
- Cross-functional Team Leadership
- Customer Management
- Desarrollo de marca
- Dirección
- Escalabilidad
- Estrategia
- Estrategia de mercadotecnia
- Estrategia empresarial
- Estrategias de crecimiento
- FMCG
- FinTech
- Forecasting
- General Management
- Gestión de cuentas
- Gestión de proyectos
- Go-to Market
- Go-to-Market Strategy
- Growth Strategy
- In-Store Execution
- Joint Business Planning
- Key Account Management
- Leadership
- Liderazgo
- Liderazgo de equipos
- Liderazgo de equipos multidisciplinarios
- Management
- Market Analysis
- Market Expansion
- Market Positioning
- Marketing
- Marketing Strategy
- Marketing comercial
- Marketing de crecimiento
- Marketing digital
- Marketing orientado al cliente
- Multi-Channel Acquisition
- Negociación
- Negotiation
- On Trade Strategy
- P&L Management
- Partner Relations
- Payment Solutions
- Payments
- Plan de negocio
- Planificación de negocios
- Planificación estratégica
- Portfolio Management
- Pricing Strategy
- Product Innovation
- Product Launch
- Productos de alta rotación
- Profit Optimization
- Profitability Enhancement
- Pronósticos
- Relación con el cliente
- Retail Strategy
- Sales Growth
- Shopper Insights
- Shopper Marketing
- Strategic Partnerships
- Strategic Planning
- Team Leadership
- Trade Marketing
- Ventas
Fernando Rayón Summary
- Fernando Rayón, based in Mexico City, CDMX, MX, is currently a VP and Business Unit Head, Payments and GTM at Clip. Fernando Rayón brings experience from previous roles at Mercado Libre and The Coca-Cola Company. Fernando Rayón holds a 2008 - 2009 Master in Strategic Direction in Business/Commerce, General @ Universidad Francisco de Vitoria. With a robust skill set that includes Customer Experience, Negotiation, Strategic Partnerships, AI Strategy, Administración y dirección de empresas and more.
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