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Fernando Mur Location
San José, CR
Fernando Mur Work
2026 -now Gerente General Bia Foods Costa Rica @
2018 -2025 Managing Partner @
1996 -2017 20+ años de trayectoria internacional en ABInbev @
2014 -2017 Gerente general @
2013 -2014 Director Comercial para Peru, Bolivia y Ecuador @
2010 -2012 Marketing Director Quilmes Brands @
2009 -2010 Insights and innovation Head. @
2008 -2009 Brahma Brand director @
2006 -2007 Director de Marketing y trade. Fábricas Nacionales de cerveza @
2003 -2006 Director de Marketing y Trade en Cervepar @
2001 -2003 Gerente de Marketing en Ambev Uruguay @
1998 -2000 Key Account Manager @
1998 -1998 Marketing y trade Supermercados @
1997 -1998 Supervisor de marketing @
1996 -1997 Supervisor Regional Trade marketing @
Fernando Mur Education
Universidad de Buenos Aires
Licenciado en Administración (Comercialización)
1989-1995
Northwestern University - Kellogg School of Management 2014
Stanford University Graduate School of Business 2014
Institute of Design (ID)
(DESIGN THINKING EXECUTIVE PROGRAM)
2012
INSEAD 2007
Wharton Executive Education 2007
Fernando Mur Skills
Shopper Marketing
Business Strategy
Customer Insight
Trade Marketing
Marketing
Market Research
Marketing Strategy
Brand Management
Negotiation
Team Leadership
Digital Marketing
Strategic Planning
Sales Management
Marketing Research
Marketing orientado al cliente
Market Planning
Fernando Mur Summary
Fernando Mur, based in San José, CR, is currently a Gerente General Bia Foods Costa Rica at Bia Foods. Fernando Mur brings experience from previous roles at Alta Fermentación and AB InBev. Fernando Mur holds a 1989 - 1995 Licenciado en Administración in Comercialización @ Universidad de Buenos Aires. With a robust skill set that includes Shopper Marketing, Business Strategy, Customer Insight, Trade Marketing, Marketing and more. Fernando Mur has 1 emails on RocketReach.
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