Fernanda Rivera Email
Omnichannel Measurement Strategy Director @ Entropy
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Fernanda Rivera Location
- Mexico
Fernanda Rivera Work
- 2024 -now Omnichannel Measurement Strategy Director @
- 2023 -2024 Director of Performance and Strategy, Spanish Speaking Latin America @
- 2020 -2024 Head of Performance @
- 2019 -2020 Country Manager Mexico @
- 2017 -2020 Founder @
- 2016 -2017 Strategic Partner Manager @
- 2014 -2016 Google Marketing Platform Team Lead, Spanish Speaking Latin America @
- 2012 -2014 Google Marketing Platform Sales Specialist, Mexico, Colombia and Central America @
- 2010 -2011 Ad Sales Producer @
- 2009 -2010 Account Manager @
- 2008 -2009 Sales Planner @
Fernanda Rivera Education
- Harvard Business School Executive Education
(Competing on Business Analytics and Big Data Executive Program)
2014-2014 - University of South Florida
MBA (Finance, Marketing, Business)
Fernanda Rivera Skills
- Digital Strategy
- Online Advertising
- Ad Serving
- Ad Networks
- Digital Media
- Digital Marketing
- comScore
- Mobile Marketing
- Mobile Advertising
- Google Adwords
- Web Analytics
- Search Advertising
- DoubleClick
- Google Analytics
- SEM
- Display Advertising
- Rich Media
- Media Planning
- Advertising Sales
- Affiliate Marketing
- Behavioral Targeting
- Media Buying
Fernanda Rivera Summary
- Fernanda Rivera, based in Mexico, is currently a Omnichannel Measurement Strategy Director at Entropy. Fernanda Rivera brings experience from previous roles at Teads, KAYAK and Meraki. Fernanda Rivera holds a 2014 - 2014 Harvard Business School Executive Education. With a robust skill set that includes Digital Strategy, Online Advertising, Ad Serving, Ad Networks, Digital Media and more. Fernanda Rivera has 2 emails on RocketReach.
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