Fernanda Melo Email & Phone Number
Global Sr Director of Member Strategy and Operations @ The Leading Hotels of the World
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Fernanda Melo Location
- United States
Fernanda Melo Work
- Global Sr Director of Member Strategy and Operations @ (January 2026 - Present)
- Global Sr Director Member Success @ (April 2024 - January 2026)
- Head of Marketing, Strategy and Stakeholder Engagement – Innovation Labs @ (January 2023 - January 2024)
- Chief Operating Officer – Innovation Labs @ (April 2020 - January 2023)
- Marketing and Communication SVP – Global Rewards Credit Cards @ (November 2013 - April 2020)
- Global Talent Program International Assignment @ (May 2013 - November 2013)
- Head of Marketing and Segment SVP – Credit Cards and Retail @ (March 2012 - May 2013)
- Marketing E-commerce VP – Credit Cards @ (March 2011 - March 2012)
- Marketing VP – Retail and Corporate Bank @ (March 2007 - March 2011)
- Head of Marketing and Strategy – Consumer Finance @ (July 2004 - September 2006)
- Distribution and Quality Manager – Consumer Finance @ (January 2003 - July 2004)
- Marketing Manager @ (January 1999 - January 2003)
- Customer Fulfillment Lead @ (September 1996 - September 1997)
- Marketing and Communication Intern @ (January 1992 - January 1994)
Fernanda Melo Education
- MIT Sloan School of Management 2023-2023
- Fundação Dom Cabral
MBA
2009-2011 - FGV - Fundação Getulio Vargas
MBA
2000-2002 - Faculdade da Cidade - Brazil
Bachelor's in Marketing
1992-1996
Fernanda Melo Skills
- Analytical Skills
- Analytics
- B2B Marketing
- Banking
- Budgets
- Business Development
- Business Planning
- Business Relationship Management
- Business Strategy
- Business-to-Business (B2B)
- CRM
- Competitive Analysis
- Content Strategy
- Credit Cards
- Cross-functional Team Leadership
- Customer Acquisition
- Customer Experience
- Customer Lifecycle Management
- Customer Segmentation Strategy
- Customer Value Proposition
- Digital Marketing
- Direct Marketing
- E-commerce
- Emerging Technologies
- Employee Engagement
- Executive Leadership
- Financial Services
- Global Leadership
- Global Strategy
- Global Teams
- Governance
- Innovation Management
- Internal Communication
- Internal Communications
- Internal and External Communications
- Key Account Management
- Leadership
- Leadership Development
- Management
- Market Analysis
- Market Planning
- Market Research
- Marketing
- Marketing Management
- Marketing Strategy
- Multi-Channel Marketing
- Online Advertising
- P&L Management
- Portfolio Management
- Presentations
- Product Management
- Product Marketing
- Project Management
- Retail
- Rewards Programs
- Segmentation
- Strategic Communications
- Strategic Planning
- Strategy
- Talent Management
- Team Leadership
- Team Management
- Teamwork
- Trade Marketing
Fernanda Melo Summary
- Fernanda Melo, based in United States, is currently a Global Sr Director of Member Strategy and Operations at The Leading Hotels of the World. Fernanda Melo brings experience from previous roles at The Leading Hotels of the World and Citi. Fernanda Melo holds a 2023 - 2023 MIT Sloan School of Management. With a robust skill set that includes Analytical Skills, Analytics, B2B Marketing, Banking, Budgets and more.
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