Fernanda Arechavaleta Email
Marketing and Comms Director for LatAm markets @ Patria Investimentos Brasil
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Fernanda Arechavaleta Location
- State of São Paulo, Brazil
Fernanda Arechavaleta Work
- Marketing and Comms Director for LatAm markets @ (April 2024 - Present)
- Chief Marketing Officer @ (June 2023 - April 2024)
- Branding, Design and Insights director @ (October 2021 - June 2023)
- Head of Branding @ (June 2018 - October 2021)
- Head of Branding @ (July 2014 - May 2018)
- Participação no programa Mundo Santander @ (January 2016 - April 2016)
- Head of Brand Experience @ (November 2011 - June 2014)
- Analista de Marketing - Métricas de marca @ (July 2010 - December 2011)
- Trainee @ (January 2009 - June 2010)
- Repórter @ Grupo Amanhã (January 2007 - December 2008)
Fernanda Arechavaleta Education
- FIA Business School
Especialização em Gestão de Marcas (Brand Management)
2010-2011 - FIA Business School
Especialização em Gestão de Negócio
2009-2010 - Pontifícia Universidade Católica do Rio Grande do Sul
Bacharel (Comunicação Social - jornalismo)
2004-2007 - Federal University of Rio Grande do Sul
Não concluído (Economia)
2005
Fernanda Arechavaleta Skills
- Arquitetura de marca
- Brand
- Brand Development
- Brand Equity
- Brand Implementation
- Brand Management
- Branding & Identity
- Business Planning
- Communicação estratégica
- Comunicações de marketing
- Corporate Branding
- Desenvolvimento de produtos
- Employer Branding
- Estratégia
- Estratégia de marca
- Estratégia de marketing
- Estratégia digital
- Estratégia empresarial
- Estratégias de marketing
- Gestão de marketing
- Instrução de yoga
- Ioga Hatha
- Liderança de equipe
- Marketing
- Marketing Communications
- Marketing Strategy
- Marketing de conteúdo
- Marketing digital
- Mídias socias
- Percepção de marca
- Pesquisa de mercado
- Planejamento de mercado
- Planejamento estratégico
- Product Development
- Strategic Communications
- Strategic Planning
- Vinyasa
Fernanda Arechavaleta Summary
- Fernanda Arechavaleta, based in State of São Paulo, Brazil, is currently a Marketing and Comms Director for LatAm markets at Patria Investimentos Brasil. Fernanda Arechavaleta brings experience from previous roles at CENTAURO, GRUPO SBF, B3 and Santander Brasil. Fernanda Arechavaleta holds a 2010 - 2011 Especialização em Gestão de Marcas in Brand Management @ FIA Business School. With a robust skill set that includes Arquitetura de marca, Brand, Brand Development, Brand Equity, Brand Implementation and more. Fernanda Arechavaleta has 2 emails on RocketReach.
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