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Fern Lee Location
New York, NY, US
Fern Lee Work
CEO; SME for Performance Based Omnichannel Integration and Marketing Management @ (September 2007 - Present)
Channel Marketing, Head - Interim SME MetLife Direct @ MetLife Direct (June 2015 - October 2016)
Principal and CMO @ FocusFactor by Factor Nutrition Labs, LLC (September 2008 - August 2010)
Executive Vice President @ (December 1996 - September 2007)
Fern Lee Education
Adelphi University
M.B.A. (Sports Management)
1981-1983
University of Massachusetts Amherst
B.A. (European History)
1977-1981
Fern Lee Skills
Direct Response
Customer Acquisition
Integrated Marketing
Return on Investment
Online Marketing
Lead Generation
Direct Response Television
Brand Management
Marketing
Competitive Analysis
Marketing Strategy
Strategic Planning
Direct Marketing
Business Development
Relationship Marketing
Start-ups
Leadership
Social Media
Market Research
SEM
Brand Awareness
Social Media Marketing
Mobile Marketing
Interactive Marketing
Telemarketing
Marketing Management
Multi-channel Marketing
Campaign Management
B2B Marketing
Online Advertising
Digital Media
Advertising
Brand Development
Media Planning
Marketing Communications
Online Lead Generation
Email Marketing
Strategic Partnerships
SEO
Media Buying
PPC
Digital Marketing
Web Marketing
Direct Mail
Digital Strategy
Retail
E-commerce
Affiliate Marketing
Database Marketing
Campaigns
Fern Lee Summary
Fern Lee, based in New York, NY, US, is currently a CEO; SME for Performance Based Omnichannel Integration and Marketing Management at THOR Associates. Fern Lee brings experience from previous roles at MetLife Direct, FocusFactor by Factor Nutrition Labs, LLC and GoodTimes Entertainment. Fern Lee holds a 1981 - 1983 M.B.A. in Sports Management @ Adelphi University. With a robust skill set that includes Direct Response, Customer Acquisition, Integrated Marketing, Return on Investment, Online Marketing and more. Fern Lee has 3 emails and 3 mobile phone numbers on RocketReach.
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