Fepe Competitors

Driving growth for marketing professionals, brands and businesses, and the industry for the benefit of humanity.

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

The International Advertising Association is the world’s only globally-focused ‘tripartite’ advertising trade association with membership representing advertisers, agencies and the media. Established in 1938 as a not-for-profit organization, the IAA is comprised of corporate members, organizational members, education affiliates, as well as Chapters with individual members and young professionals from over 40 countries. The IAA's mission statement includes: ∙ Promoting the critical role and benefits of advertising as a vital force behind all healthy economies and the foundation of diverse, independent media. ∙ Providing a forum to debate emerging professional marketing communications users and their consequences in the fast changing world environment. ∙ Promoting brand building, protecting and advancing the freedom of commercial speech and consumer choice. ∙ Encouraging greater practice and acceptance of advertising self-regulation. ∙ Taking the lead in state-of-the-art professional development through education and training for the marketing communications industry.