Fendra Information

Fendra is the AI-driven analytics firm for Nordic companies. We combine data science and AI with human expert judgment to deliver bottom-line results both in the short and long term, based entirely on your data. Our mission is to democratize AI-driven analytics, giving companies with high commercial complexity, thousands of SKUs, suppliers, or price points, the analysis capacity that once required large teams and heavy BI projects, delivered locally, on their own full data, with human expertise. We work hands-on, side by side with our clients, not as vendors on the sideline but as partners through the transformation. Our team combines deep experience in commercial strategy, data science and enterprise AI transformation from leading firms such as Sana, Simon-Kucher, Netlight and Applied Value. We are backed by the Salén family, one of Sweden's most renowned entrepreneurial families, with over a century of building and scaling companies.