2025 -now Senior Director, Global Field of Play Insights - Jordan Brand @
2022 -2025 Senior Director, Consumer Science and Insights - Jordan NA @
2020 -2022 Director, Product Insights @
2016 -2020 Sr. Product Insights Researcher @
2014 -2016 Qualitative Research Director @
2014 -2016 Qualitative Research Consultant and Moderator @
2013 -2014 Senior Qualitative Research Manager @
2011 -2013 Qualitative Research Manager @
2009 -2011 Project Director @
2007 -2009 Coding @
2007 -2007 Logistics Account Executive @
2006 -2006 CMK Intern @
Felipe Hernandez Education
Indiana University - Kelley School of Business
Bachelor of Science (Marketing)
2003-2007
Felipe Hernandez Skills
Marketing Research
Market Research
Customer Insight
Qualitative Research
Consumer Behaviour
Quantitative Research
Focus Groups
Primary Research
Questionnaire Design
Online Research
Brand Equity
Segmentation
Ethnography
Competitive Intelligence
Advertising Research
Consumer Behavior
Felipe Hernandez Summary
Felipe Hernandez, based in New York, NY, US, is currently a Senior Director, Global Field of Play Insights - Jordan Brand at Nike. Felipe Hernandez brings experience from previous roles at Nike, Target and Ipsos in North America. Felipe Hernandez holds a 2003 - 2007 Bachelor of Science in Marketing @ Indiana University - Kelley School of Business. With a robust skill set that includes Marketing Research, Market Research, Customer Insight, Qualitative Research, Consumer Behaviour and more. Felipe Hernandez has 2 emails and 2 mobile phone numbers on RocketReach.
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