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Felipe Hernandez Location
Portland, OR, US
Felipe Hernandez Work
Head of Insights and Analytics - Jordan Brand @ (June 2026 - Present)
Senior Director, Global Field of Play Insights - Jordan Brand @ (March 2025 - Present)
Senior Director, Consumer Science and Insights - Jordan NA @ (April 2022 - March 2025)
Director, Product Insights @ (January 2020 - April 2022)
Sr. Product Insights Researcher @ (June 2016 - January 2020)
Qualitative Research Director @ (November 2014 - June 2016)
Qualitative Research Consultant and Moderator @ (April 2014 - June 2016)
Senior Qualitative Research Manager @ (January 2013 - November 2014)
Qualitative Research Manager @ (April 2011 - January 2013)
Project Director @ (September 2009 - April 2011)
Coding @ (November 2007 - September 2009)
Logistics Account Executive @ (June 2007 - November 2007)
CMK Intern @ (May 2006 - August 2006)
Felipe Hernandez Education
Indiana University - Kelley School of Business
Bachelor of Science (Marketing)
2003-2007
Felipe Hernandez Skills
Marketing Research
Market Research
Customer Insight
Qualitative Research
Consumer Behaviour
Quantitative Research
Focus Groups
Primary Research
Questionnaire Design
Online Research
Brand Equity
Segmentation
Ethnography
Competitive Intelligence
Advertising Research
Consumer Behavior
Felipe Hernandez Summary
Felipe Hernandez, based in Portland, OR, US, is currently a Head of Insights and Analytics - Jordan Brand at Nike. Felipe Hernandez brings experience from previous roles at Nike and Target. Felipe Hernandez holds a 2003 - 2007 Bachelor of Science in Marketing @ Indiana University - Kelley School of Business. With a robust skill set that includes Marketing Research, Market Research, Customer Insight, Qualitative Research, Consumer Behaviour and more. Felipe Hernandez has 2 emails and 2 mobile phone numbers on RocketReach.
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