Felicious Information

Felicious jewellery can be described as objects for an endless present: timeless, transcending season and always perfectly fitting, regardless of context. They are what youd call instant classics. Having formerly studied architecture before learning the craft of goldsmithing, Felicitas Seidler creates her collection, consisting of several series, from carefully selected materials directly in her Berlin studio. She uses only precious metals for her designs that are, whenever possible, recycled or fair-trade. Her pieces are crafted using the high standards of both traditional and contemporary techniques of goldsmithing while addressing a broader clientele through style and price. Established in 2006, Felicious main source of inspiration still is architecture a reoccurring influence visible in most of her series. Further sources of inspiration are music, cinema and the classics of product design. Seidler bestows the functionality of standard objects with an idiosyncratic elegance. The typically clean Felicious forms thrive on a combination of passionate understatement and cool charm. And despite subtle resemblances and references, they remain accessible to newcomers. Instead of creating a style imperative, these pieces intentionally adapt to individual tastes and sartorial habits. Felicitas Seidler is not the type of woman that would mock up a 5-step career plan for her future. One could say she is rather the type that walks in the right direction by trusting her gut feeling without being afraid of arriving at a decision. With a knack for using her hands since day one and an eye for the abstract, she started off into an educational path towards architecture in Bremen, a path that led her into realizing that her dreams were neither created in faceless offices nor could be compromised for economic efficiency. Instead, she decided to swap her drawing desk for a goldsmiths hammer a profession that she was fascinated by ever since she used to press her nose against the window of her favorite jeweller in her hometown ...