FeaturesFirst Auto Information

At FeaturesFirst Auto, we are closing the ADAS knowledge gap, the critical space between the life-saving technology already in today's vehicles and the drivers who don't fully understand it. Our FeaturED™ Microlearning Platform delivers consistent, accessible ADAS education across the entire vehicle ownership lifecycle, from pre to post-purchase, capturing user behavior, survey results, and driver insights. We partner with OEMs, insurers, commercial fleets, and State Highway Safety Offices (SHSOs) to ensure every driver is competent, confident, and aware of their vehicle's safety technology limitations. Why FeaturesFirst Auto? 👉🏽 We replace overwhelming manuals with video-based microlearning modules designed to prevent learner fatigue. 👉🏽 We capture user behavior, survey results, and driver insights to reduce risk, improve ADAS adoption, and promote safe usage. 👉🏽 Our curriculum leverages standardized ADAS terminology established by AAA, Consumer Reports, J.D. Power, the National Safety Council, PAVE, and SAE International. 👉🏽 FeaturesFirst Auto is a 2027 Perot Jain TechLab at Mcity partner, expanding FeaturED™ into the in-vehicle experience through the University of Michigan. The future of road safety isn't just about more sensors; it's about ensuring drivers are confident and capable of trusting them.