FB Corporation Information

The BackThing and the BackThing Traveler are designed to be convenient, portable and unobtrusive devices to be used wherever one is sitting. They relieve low back pain caused by any number of reasons: sitting for an extended period of time (long plane flights, car trips and in front of the computer), the effects of standing and thus creating a 'tired back', pregnancy and obesity, and not just as the result of heavy lifting or 'over doing'. Low back pain will affect anyone at any age, not just older people. The year 2011 ushered in the beginning of the retirement age for 76 million Americans, The Baby Boomers, as they have been labeled. This group was born between 1946 and 1964, the first of whom turned 65 in 2011 and they currently represent 28% of the US population. The cultural aspects of this group are impressive: It is estimated that they control over 80% of all personal financial assets and over 50% of direct spending power. They are responsible for more than of all consumer spending and buy 77% of all prescription drugs, in addition to 61% of the OTC medications. They also account for over 80% of all leisure travel. Their attitude is one of affluence and privilege as well as viewing themselves the healthiest and wealthiest of any defined group. These Boomers are a group to be reckoned with and present significant investment and marketing opportunities. In addition to the Boomers, consider the following list of people who use or could use The BackThing products: accountants, administrative assistants, antiques dealers, auto club members, beauticians, bus drivers, business executives, call center agents, campers, card players, commuters, cooks, craftsmen, expectant mothers, expectant fathers, engineers, farmers, factory workers, firefighters, frequent fliers, gardeners, golfers, grandparents, insurance agents, joggers, medical staffers, movie critics, musicians, nurses, PC users, police officers, real estate brokers, sailors, salespeople, secretaries, senior citizens, teachers, travelers, truckers, etc.