Fathom Information

Fathom is for customer-centric companies that need to understand their customers better. It is a web-based end-to-end solution for conducting live-intercept, feedback interviews, with customers and website visitors. Customer feedback interviews are an important method of qualitative user research employed by companies for detecting usablity problems in a product, building marketing personas for a business and other such use cases. Fathom is meant for Product Managers, Marketing Managers, UX teams looking to gather feedback from their users. Fathom offers 1. Automatic Customer Segmentation using an embeddable JavaScript code snippet on host websites. 2. Live-intercept Recruitment - The Recruitment Popup is presented to visitors on customers’ websites, and real users are recruited as interview participants which they are in the middle of using the website. 3. Customer-initiated interviews at are initiated at the Interviewer’s convenience as indicated in their Calendar 4. AI-aided Reporting - Bugs, usability issues, problems in marketing copy are derived automatically to the extent made possible by AI, and prepared for different teams such as Engineering, Marketing, Design, Product etc. 5. Team features allow cross-team participation as well as that of agencies.