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Conservation We want to make a world where everyone knows the word conservation without having to hit google for a definition. More than that, we want to inspire people to practice conservation as part of their normal lives. We're not talking idealized, pintrest-board conservation here, we're talking an everyday, eco-conscious lifestyle. Education Educating as many people as we can is the key to spreading the message of conservation. We tried begging, shouting, even bribes, but in the end, education is where we see genuine transformations of attitudes and behaviours in an environmentally-friendly direction. Knowledge is not only power, it is the precondition for effecting real change. Films If the rise of Youtube has taught us anything, it's that people really love cats, and that films have the best potential to engage and educate the widest possible audience. We want to harness the edifying and emotive power of film, and use it to spread environmental awareness to as many people as we can reach.

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