From humble beginnings ...
Christmas 1969. Sixteen-year-old Mike Kittredge, too broke to buy his mother a present, melted some crayons to make her a candle. A neighbor saw it and convinced Mike to sell the candle to her. With that small stake, he bought enough wax to make two candles—one for his mom, and another to sell. That was the birth of Yankee Candle.
…to America's favorite brand of premium scented candles
Yankee Candle has become the most recognized name in the candle business and the country’s best-selling candle brand. Today, we offer over 150 fragrances, a wide range of seasonal and specialty scented candles, home fragrance products, car air fresheners and candle accessories.
The majority of our candles are made by master chandlers (candlemakers) in Massachusetts. Our candles and accessories can be found in our nationwide base of over 475 company-owned retail stores. We also have a vibrant catalog and online business, an expanding North American wholesale customer network (including over 19,000 specialty retailers in the U.S.), our Yankee Candle Fund-Raising division and international distribution.
The future looks bright for new growth and expanding opportunities as we continue to write new chapters in this true American success story.
Founded in 2000 in Amsterdam, The Netherlands, Rituals was the first luxury brand to combine home and body products. To date, we've opened 1000 stores in 36 countries and have become a renowned wellbeing destination. Led by our philosophy, The Art of Soulful Living, we're committed to helping consumers on their journey to personal wellbeing, providing tips, inspiration and products to reconnect body, mind and soul.
As a certified B Corp™ we believe in sustainable wellbeing, with collections that are good for people and good for the planet. This is supported by our three pillars: Clean, Conscious, and Caring. Clean: 79% of our personal care products contain >90% natural origin ingredients, and by 2023 all formulas will meet this standard. Conscious: we make sustainable choices; every collection has refill options, and we plant, protect, or restore a tree for every refill sold. Caring: we proudly support social initiatives including Tiny Miracles, a pioneering foundation that helps break the poverty cycle by providing life-changing work for underserved communities in Mumbai, India.
This philosophy of sustainable wellbeing is embedded into our company culture. Our people are open minded, customer first oriented, and energetic. If you want to hear more, then keep an eye out on our vacancies, and we hope to have you join us in our offices or stores.
We’ve been making impeccably stylish, beautifully designed products, principally in white, for over 25 years. Think style not fashion, quality not quantity and an attention to detail that extends through everything we do – from the hand-stitching on a luxurious high thread-count pillowcase to our second-to-none customer service.
We believe it’s the little things that matter. Precious moments of uncomplicated happiness are our constant inspiration and it is with those in mind that we design and create edited collections made to last and become an intimate part of our lives.
We spend time developing our product ranges and put the same care and attention to detail into selecting the best people to join our growing and innovative business. From retail stores and ecommerce to Buying & Merchandising, quality experts, our support services, qualified accountants and visual/creative experts - The White Company inspires passion from all its people, and a genuine commitment to each other.
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