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FanCentric exists to solve one problem: how sports organisations grow revenue in a rapidly changing landscape. Traditional fan engagement models are no longer fit for purpose. Media fragmentation, shifting fan behaviour, and emerging technologies are reshaping how value is created—and captured. We work with clubs, leagues, and rights holders to identify, build, and scale new revenue streams—not just strategies. Our model is deliberately different: We co-build, not just advise We unlock funding pathways, not just ideas We deliver products and platforms, not decks In partnership with Presidio, Amazon Web Services, and a broader network of specialist technology, data, and capital partners, we help organisations navigate, de-risk, and accelerate next-generation initiatives—turning innovation into commercial return. With deep experience across rights holders, sponsorship, data, and emerging tech, we sit at the intersection of sport, technology, and capital. This is not fan engagement consultancy. This is revenue transformation for sport.

Website https://fancentric.io
Employees 2 (1 on RocketReach)
Industry Sports Teams and Clubs

FanCentric Questions

James Murphy is the CEO and Partner of FanCentric.

1 people are employed at FanCentric.

FanCentric is based in London, England.

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