Falkin Information

Over $1 Trillion is lost to scams every year. AI is industrialising deception at a truly terrifying rate and human vulnerabilities are particularly exposed. We need powerful solutions focused on people - not devices or transactions. Those defences were built for a different problem. Fraud systems watch the transaction layer tuned for account takeover and payment risk, so they miss the cases where the customer is manipulated upstream into authorising the payment themselves or giving sensitive information. Cyber tools watch infrastructure, not human vulnerability. The result: consumers stay exposed and banks absorb the loss, the operational cost, and the reputational damage. FALKIN is building embedded digital safety products into trusted financial apps. We're pioneering a product-led solution, part of the "shift-left" movement. Our mission is to make digital safety a standard feature of everyday modern life and we strongly believe that financial institutions will view digital safety as a core part of enabling money confidence and their overall propositions.