FairShare Information

Built for the new era of data privacy and transparency, FairShare is the accessible, ethical way to market smarter. As traditional data sources disappear, FairShare provides brands with a powerful, compliant solution to access high-quality, first- and zero-party customer data. FairShare facilitates a mutually beneficial data partnership between businesses and their audience: users are rewarded for sharing data or participating in campaigns, driving opt-ins and building loyalty and trust, while businesses gain access to unique, actionable data insights. And with FairShare’s built-in privacy compliance, you no longer need to worry about navigating the increasingly complex landscape of data regulations. FairShare is brought to you by Appreciation Engine, our enterprise-grade platform that powers tens of millions of user interactions daily for music industry giants like Sony Music and Universal Music Group. With FairShare’s pay-as-you-go model, these same insights are now available to everyone - you only pay for the engagement you drive.