Fairing Information

Fairing is the post-purchase survey platform that turns direct customer feedback into reliable marketing attribution for ecommerce brands. We ask your customers how they found you at the moment of purchase, then attribute revenue to the exact podcast, creator, CTV ad, AI model, and channel behind the sale. The fastest-growing channels are also the hardest to measure. No click, no reliable pixel, no clean holdout data. The "how did you hear about us" survey has quietly become one of the most important attribution tools in the stack, and we just made the biggest update to the HDYHAU survey since its inception. WHO USES FAIRING More than 3,000 ecommerce and DTC brands, including Skims, Bombas, and Thorne, with over a billion "how did you hear about us" questions asked through Fairing. Shopify Plus Certified, 5.0 stars across nearly 200 reviews on the Shopify App Store. WHAT FAIRING DOES Fairing is purpose-built for attribution accuracy, so marketers can see which channels and specific placements are actually working and put budget behind them. A single in-moment survey at checkout feeds attribution, segmentation, personalization, CRO, and NPS. Flexible implementation keeps that data flowing whatever your infrastructure looks like, into the 25+ tools your team already works in, including Klaviyo, Meta, TikTok, GA4, and Shopify Flow. ADVANCED ATTRIBUTION, OUR LATEST RELEASE Dynamic follow-up survey questions that match how your buyers actually think, so a broad channel answer resolves down to the exact show, creator, or placement that drove the sale. Response options that update with your media plan, so the channels you are spending on today are already in the survey instead of being added by hand weeks after launch. Write-in answers that sort themselves, so the signal buried in "Other" reaches your report rather than waiting on someone to read it. Formerly EnquireLabs. Founded in New York, 2020. Book a demo: https://fairing.co/demo?utm_source=linkedin