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Failure Lab helps communities, organizations, and individuals remove failure-based roadblocks to innovation, collaboration, and creative thinking. Through provocative corporate training and storytelling events we are pushing back on the fear of failure and encouraging intelligent risk taking. TRAINING Failure Lab training is, at its core, communication and culture training. It is empathy training. It is “how to be a better human” training. The complexities of organizations are endless. There will always be new org charts, new hires, new production issues, new sales obstacles, new interpersonal conflicts. The common denominator is people. At Failure Lab we believe that if the people that make up an organization are more self-aware, more thoughtful, more empathic, more effective in communication, and have better understanding of human behavior - the answers will reveal themselves, the pieces will fall into place, and progress will become inevitable. It doesn’t matter what you are selling, what product you are producing, what problem you are trying to solve. If the humans in your organization are constantly striving to “be better humans” and have more nuanced understanding of those around them - the problem solving required to elevate your organization will emerge. EVENTS Failure Lab events showcase the untold struggles behind successful people. These unique events bring communities and organizations together through powerful stories, crowdsourced lessons, and music. There is much to be learned from sharing our struggles–everyone fails, the real question is how do we respond to failure? The events consist of storytellers and entertainers and can be customized to fit a one- or two- hour format. The special ingredient is the storytellers not resolving the story of what happened after the failure. The audience’s own lessons are crowdsourced and used to create a new dialogue that brings teams together.

Failure Lab Questions

The Failure Lab annual revenue was $2 million in 2026.

5 people are employed at Failure Lab.

Failure Lab is based in Grand Rapids, Michigan.

The NAICS codes for Failure Lab are [711, 7115, 71].

The SIC codes for Failure Lab are [792, 79].

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