Fadefain Information

Fadefain is a specialist advisory practice working downstream, at the intersection of pharmaceutical companies and healthcare providers. Around half of new products miss their first year financial forecast, and usually not because the product itself fails. A large share of value leaks downstream of access, in adoption, implementation and adherence, when practice cannot absorb the change. We call this Adoption Friction. The gap is structural, and largely unowned. That is the gap we bridge. We sit with the local pharma team, focusing on the products whose success depends on the care pathway changing around them, and we build the change with the delivery teams who have to live with it. Our method runs in four moves: diagnose, equip, hand over, stay alongside. Behavioural science is core to how we work. We measure what changes, not how busy we were, and we claim only our separable contribution, never the total system outcome. Fadefain is deliberately focused, works hands-on with international pharmaceutical companies at a country and territory level, and is investing in a period of rapid expansion. If you have a product whose success depends on the pathway changing around it, we should talk: hello@fadefain.com