FACTORFIVE Skincare Competitors

Elizabeth Arden's fundamental belief was that beauty should not be a veneer of makeup, but an intelligent cooperation between science and nature in order to develop a woman's finest natural assets. She lived by her mantra, "To be beautiful is the birthright of every woman." Miss Arden created skin care products that benefited, not masked, the skin. She not only promoted her concept of Total Beauty, including diligent skincare, nutrition and fitness, but lived it prudently as she persistently sought to bring a scientific approach to skincare formulations. Miss Arden was uncompromising in her vision to create the new and absolute best products, packaging and services that women not only needed, but desired; whether it was the cult-classic Eight Hour Cream, her legendary Blue Grass fragrance, or a bold red lipstick to coordinate with the uniforms of the women serving in the armed forces during World War II. Elizabeth Arden's list of beauty innovations is long. She was the first to introduce eye makeup to the women of America and pioneered the creation of the "makeover." With the launch of Ardena Skin Tonic, the company became the first to incorporate its founder's name into a product name. Miss Arden developed the first travel-size beauty products, and was the first in the cosmetics business to train and send out a team of traveling demonstrators and saleswomen. By the 1930s, Miss Arden had opened Red Door salons in the majority of the fashion capitals around the globe, and proudly acknowledged her accomplishments by proclaiming that there were only three American names known in every corner of the globe: Singer Sewing Machines, Coca-Cola and Elizabeth Arden. Through it all, Miss Arden created both an empire and a new industry. Her entrepreneurial spirit and commitment to innovation, quality and excellence remain the soul of the company today.

We’re the #1 dermatologist-founded brand* that approaches skin differently. Since 1989, we’ve been developing clinically proven products that are supported by Dr. Murad’s industry-first research as a board-certified dermatologist and pharmacist. Our formulas don’t just consider one symptom or concern—they address total skin health, utilizing proprietary active ingredients and the latest clinical-grade technologies for unmatched efficacy and proven results. Want to be a part of shaping Murad’s future? You can learn more about our job openings at murad.com/murad-careers/ and more about Murad's commitments at murad.com/wellness-for-people-wellness-for-planet/. *Based on first half 2023 prestige skincare sales data, not including professional brands

Skincare works better when done with intention. All Drunk Elephant products are formulated without ingredients that can be at the root of common skin issues or may interfere with product effectiveness. Drunk Elephant products are designed to support skincare enthusiasts who approach skincare with intention and want to achieve long term skin health. The busy Drunk Elephant consumer can create a custom, effective routine that yields consistently luminous skin. Whether heading to the office, enjoying a night out or having a cozy self-care evening at home, Drunk Elephant empowers customers to make informed, intentional choices about their skin so they can feel their best wherever they are.