MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Yummiland™, CarTuned™, Wonder Factory™, BABY born®, and Zapf Creation®. To learn more, visit www.mgae.com and follow MGA on LinkedIn, TikTok, Instagram andFacebook.
History:
Isaac Larian, Founder and CEO, helped found a company called ABC Electronics in 1979, which changed its name to Micro Games of America in the late 80s. Then, in the late 90s when Larian looked to shift from electronic games to dolls and toys, the company name was changed to MGA Entertainment. In 2001 the company launched the cultural phenomenon Bratz; in 2006 MGA acquired iconic childhood brand, Little Tikes, building a robust portfolio of toys; in 2016 it launch the unboxing global sensation L.O.L. Surprise!; and in 2022 it launched MGA's Miniverse, the first DIY miniature collectible on the market. And the innovation keeps coming ...
Established in 1969, Little Tikes has burgeoned into an iconic brand whose expansive catalog of product lines for growing children are a staple part of the toy aisles at all major and specialty retailers. Continuing its legacy of imaginative, role play toy excellence, Little Tikes brings to the New York International Toy Fair 2013 an array of new-for-spring offerings within the iconic toy company's core Ride-on, Infant Basic, Sand & Water and Climbers & Slides categories. In its Infant Basics line Little Tikes introduces Wiggimals, a fun and colorful new brand comprised of four characters a cow, sheep, chicken and pig. They start as cuddly characters, then with the flip of a switch become a wiggling, jiggling ball of fun!
Fun and freedom in motion, Razor creates rides that push the boundaries and defy the rules. Since launching the iconic A-model scooter in 2000, we’ve grown from a cultural moment to a global movement, inspiring riders of all ages to roll with confidence and creativity.
For 25 years, our commitment has stayed the same: deliver an unmatched riding experience through thoughtful engineering, high-grade materials, and quality you can trust. Born in California and embraced worldwide, Razor continues to redefine how the world moves.
Learn more at www.razor.com
Cerritos, California, US
Private
$24.5M Revenue
http://www.razor.com
127 Employees
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