Founded in Box Hill in 1989, Eye Trend is an independent optical company that has remained committed to serving the eye care and eyewear needs of the community. We have built upon established optometry and dispensing services, and extensive eyewear offering, evolving as a primary eye care provider. With five stores across Melbourne, we are fully equipped to practice the full scope of optometry and are committed to providing outstanding eye care services with a major focus on ocular health. Our optometrists are friendly, professional and take the time to listen and inform patients regarding their eye condition following a thorough and personalised eye examination. We also provide specialised eye care services like those for dry eyes, high myopia, children’s vision and ocular disorders. Combining premium eye care with beautifully crafted frames and quality lenses, our aim is to provide great service based on individual lifestyles and needs. With our lens edging and fitting laboratory in Melbourne, we also supply a complete in-house range of single vision and progressive lenses as well as lens edging and frame fitting of all frame and lens types. Our stores are equipped with sophisticated technology, which enables us to perform highly advanced eye health testing. We strongly believe in co-management with our local GPs and specialists for the benefit of our patients and have developed a strong referral network as a result. Our mission has been, and always will be, providing the utmost care for our customers.
| Website | http://www.eyetrend.com.au |
| Revenue | $14.9 million |
| Employees | 19 (9 on RocketReach) |
| Founded | 1989 |
| Address | 956 Whitehouse Road, Box Hill, Victoria 3128, AU |
| Phone | +1 714-839-2060 |
| Industry | Retail, Flowers, Gifts & Specialty Stores |
| Web Rank | 4 Million |
| Keywords | Eyecare, Eyewear, Optometry, Vision Care, Prescription Eyewear, Optician, Optical, Eye Health, Optometrist, Frames, Contact Lenses, Vision Correction, Eye Doctor, Lenses, Optical Services, Vision Test, Sunglasses, Eyeglasses, Dispensing |
| Competitors | 江苏淘镜有限公司, Onesight, Optical Solutions Australia (OSA), Opticare, My Optometrist, Vision Direct, Envision Optical, Glasses Online, Specsavers North Sydney, Eyedentity Digital Pty Ltd +1 more (view full list) |
| SIC | SIC Code 59 Companies, SIC Code 599 Companies |
| NAICS | NAICS Code 456 Companies, NAICS Code 44 Companies, NAICS Code 4461 Companies, NAICS Code 45 Companies, NAICS Code 446 Companies |
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The Eye Trend annual revenue was $14.9 million in 2026.
Helen Ng is the Director of Eye Trend.
9 people are employed at Eye Trend.
Eye Trend is based in Box Hill, Victoria.
The NAICS codes for Eye Trend are [456, 44, 4461, 45, 446].
The SIC codes for Eye Trend are [59, 599].