Extratime Information

Extratime is the intelligent advertising and monetization platform for live sports. Our Live Moments Engine connects real-time events, statistics, betting odds and proprietary brand data to campaign rules and creative assets. It transforms goals, milestones and other high-attention moments into contextual content, intelligent advertising and new commercial inventory. We help broadcasters, streaming platforms, rights holders and brands generate incremental revenue without increasing ad load or interrupting the fan experience. The platform enables dynamic ads, sponsored statistics, automated editorial graphics, live offers and interactive calls to action across broadcast, streaming and in-stadium environments.