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We’re a small team of friends who build awesome software together. Expected Behavior is profitable and self-funded. Our mission-critical SaaS products are relied on by Shopify, Square, Hubspot, and thousands of other companies around the world.

Expected Behavior Questions

The Expected Behavior annual revenue was $4 million in 2026.

Matt Gordon is the Co-Founder and CEO of Expected Behavior.

2 people are employed at Expected Behavior.

Expected Behavior is based in Indianapolis, Indiana.

The NAICS codes for Expected Behavior are [54151, 54, 541511, 541, 5415].

The SIC codes for Expected Behavior are [737, 73].

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