Exotic Competitors

Nature’s Way® is one of the most recognized and trusted manufacturers of dietary supplements and vitamins. A pioneer in herbal supplements, the Nature’s Way brand is known for its expansive offerings of whole herbs, standardized extracts, vitamins & minerals, and homeopathic remedies. Beyond herbal supplements, Nature’s Way manufactures trusted brands such as Alive! ® multi-vitamins, Fortify probiotics, Umcka® Cold Care, and Sambucus. Our brands are sold through retail partners in the grocery, drug, mass, health food store, eCommerce and other channels, and we are proud to be growing rapidly. Employees at Nature’s Way have a passion for building trustworthy brands that help improve the health and wellness of others. This is our mission and it forms the basis of everything we do. Whether developing science-based formulas, utilizing top-quality ingredients, or diligently adhering to Good Manufacturing Practices (GMP), Nature’s Way is known for its unwavering commitment to quality and efficacy. That’s why consumers know that if it’s Nature’s Way, they can “Trust the Leaf®.”

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Indiana Botanic Gardens, Inc., (IBG), commonly known by the brand “Botanic Choice,” has provided America with the finest in nutritional supplements, vitamins, beauty care products, and health and wellness information for over 100 years. Founded in 1910 as the Indiana Herb Company by Joseph Meyer, IBG promotes healthy living through nature. Beginning with the much acclaimed book The Herbalist, IBG has maintained its position as a valuable resource for those interested in the healthful qualities of herbs and natural remedies. In fact, for 54 years the yearly publication The Herbalist Almanac was a trusted source of high quality and timely information about herbs, recipes, natural healing, and American culture. Today, IBG is a leading retailer of natural vitamins, herbal remedies, homeopathic treatments, and nutritional supplements.