Evolution Insights Information

Evolution Insights is a leading research consultancy specialising in shopper motivation and behaviour. We deliver off-the-shelf, tailored and bespoke research for manufacturers, retailers and agencies. Our research and analysis helps clients develop targeted shopper marketing initiatives designed to influence shoppers along their path to purchase. At Evolution Insights we work with MRS accredited research partners, utilising a range of research methodologies to discover genuine and deep insights. Our research incorporates a broad spectrum of qualitative and quantitative techniques; ranging from accompanied shops, in-store intercepts, observation, focus groups and exit interviews to hall tests, in-store filming, eye tracking and quantitative surveys – and beyond. And as publishers of research, we are able to draw upon a wealth of existing proprietary data for shopper research consulting projects – helping to better inform and deliver your primary research requirements. Through our proactive research programme, relationship with brand manufacturers, retailers and agencies - and our on-going dialogue with shoppers - we are ideally positioned to offer your business actionable shopper insight.