B2B marketing has a big pipeline problem. Here's what's up. Most of your marketing is designed to convert people ready to buy. But most of your market won't be ready to buy for months (if not years).
Almost 100% of your marketing budget goes to sales activation programs that generate MQLs but not pipeline (because buying committees don't buy from strangers). Meanwhile you're not building the brand equity and recognition you need to make the shortlist when the time is right.
We help smart B2B folks take brand and performance to market together — to get famous with future buyers, and then connect with them when they're actively in-market. We do that by telling great stories about stuff it’s hard to get your head around, through B2B content marketing and campaigns that give your best buyers a reason to spend time with your brand.
If you're looking for the list of stuff we do, it includes (but isn't limited to): Positioning & Messaging, Creative Content and Campaign Planning, Brand & Visual Identity, Digital Development & Websites, B2B SEO, SEM, Paid Media, Marketing Ops, and more.
Here’s what we’ve done for some of our clients:
$5m a year pipeline contributed by marketing, with half converting to sales — up 50% year-on year from a brand campaign – Rockset
20M impressions on employer branding ads served for recruiter programs and 250+ conversions on applications – Solita
210% YoY improvement in SEO performance, 46.2% CTR from homepage and $217.7M invested after two rounds of funding from a brand repositioning – Quantexa
To find out more, give us a message on LinkedIn. Or we suggest you visit our website www.velocitypartners.com, browse the blog and read some of our home-grown content:
The new B2B Manifesto (https://bit.ly/4bCGNgi)
The Content Marketing Workbook (http://bit.ly/1kvpXFP)
The Holy Trinity of B2B Marketing (http://bit.ly/1kvq4Bw)
Most sales teams know they could be doing more on LinkedIn to bring in new revenue. We manage your sales team's LinkedIn Outreach Strategy to schedule more meetings directly to their calendars.
We take a LinkedIn-Led Outbound approach by starting relationships on LinkedIn that grow into multiple, omnichannel touchpoints via email, phone & more.
Orbit is an award-winning digital marketing and web design agency based in Chicago.
Since 2001, we've completed over 1,000 successful web design projects. We have worked with companies in every industry and have over 25 years of expertise in digital marketing, web design, web development, SEO, AEO/GEO and conversion optimization. We're proud of our reputation for client service and success.
Orbit is a team of 100% in-house web design, web development and optimization experts. Our digital marketing services focus on SEO-driven website design, development and conversion optimization. At Orbit, AI tools are used to surface insights, uncover gaps and highlight opportunities that ensure optimal persona alignment and SEO, CRO and AI discoverability best practices.
We have one purpose; build beautiful, high-performing lead generation websites.
We are devoted to listening, planning and managing projects flawlessly. We love the work we do, the clients we work with and the amazing people we work alongside.
We’re proud to be a B Corp and love giving back to our community by donating web design and digital marketing services to Chicago area nonprofits.