Everything Dinosaur Competitors

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

Step into wonder and find your inner explorer with National Geographic 🌎 Official LinkedIn of National Geographic

The Entertainer and the Early Learning Centre stock thousands of toys and games in 160 stores across the UK and online at TheToyShop.com or elc.co.uk. The Entertainer was founded by husband and wife team Gary and Catherine Grant in 1981 and The Entertainer has the same family values today. Our mission is to be the best-loved toyshop - one child, one community at a time. We're expanding internationally too and have stores in Pakistan, Azerbaijan and Cyprus with more on the way.