EveryDay Labs Information

After conducting groundbreaking research on leveraging behavioral science to improve attendance, Harvard University professor Dr. Todd Rogers developed attendance nudges to help families overcome barriers to their student’s attendance. From that research, EveryDay Labs was born in 2015. After joining Newsela—a leading K–12 EdTech company—in 2026, EveryDay Labs integrated with another leading platform in Newsela’s portfolio to become Schoolytics by EveryDay Labs. EveryDay Labs’ original award-winning attendance solution continues to provide districts with the tools to ensure more students make it to class each day, now with enhanced capabilities as Schoolytics Advanced Attendance. The districtwide solution runs proven, research-backed family outreach, including mailings, texts, and multilingual support. Backed by behavioral science, RCT evidence, and a dedicated program team that acts as an extension of your district, Schoolytics Advanced Attendance delivers measurable reductions in chronic absence as a fully managed solution.