Everlasting Competitors

Our story begins in 1915 in Grant, Michigan where the Bolthouse family started farming vegetables. When William Herman Bolthouse took over the farm from his parents in 1938, he expanded and focused on the production and distribution of carrots. By 1950, Bolthouse Farms was a leading carrot supplier in the Midwest known for flavor and quality. In 1973, a second facility in Bakersfield, California was opened where year-round production was possible allowing broader distribution. In the 1990s, Bolthouse Farms brought a breakthrough product to the marketplace. Frustrated with the waste in the carrot business, a local Bolthouse Farms grower peeled and cut “ugly” carrots into pieces and sold them in bags. With that simple act, baby carrots were born, transforming the entire industry. Baby carrots seemed to make Americans eat more carrots, helping to double carrot consumption in the U.S. in the decade after they were introduced. For more than a century, Bolthouse Farms has been known as the innovation leader in growing and distributing carrots and high-quality, innovative branded products. Employing more than 2,200 people and still headquartered in Bakersfield in California’s fertile San Joaquin Valley, Bolthouse Farms is one of the largest carrot growers and distributors in the U.S. Guided by our vision – Plants Powering People – we produce and sell super-premium juices, smoothies, café beverages, protein shakes, functional beverages and premium refrigerated dressings all under the Bolthouse Farms® brand name.

The FIJI® Water company is a luxury beverage company that began with the namesake FIJI Water brand and now also includes world-class premium wine brands, JUSTIN Vineyards & Winery in Paso Robles, California and Landmark Vineyards in Kenwood, California. FIJI Water, a family-owned and operated company, is a leader in the premium beverage business with its exceptional brands sold in more than 50 countries. FIJI Water, known for its iconic square bottle, soft mouth-feel and unique mineral profile, is the water of choice among discerning consumers and top chefs. JUSTIN Vineyards established its reputation through its critically-acclaimed Bordeaux-style blends and single varietals, combining Old World tradition with New World techniques. Landmark, a third-generation, family-owned-and-operated winery, is known for its outstanding Chardonnay wine sourced from the best grapes in California. For more information, please visit www.fijiwater.com, www.JUSTINwine.com, www.landmarkwine.com.

who we are Since we first started back in 1999, we’ve been on a mission to make it easier to live well through the delicious goodness of fruit and veg. Nowadays we’re one of Europe’s favourite drinks companies, and we’ve got big ambitions to get a billion more portions of the stuff into people by 2030. Our dreams might have gotten bigger, and so have our ambitions. We're proud to be a B Corp, proving that delivering strong results and balancing profit with purpose can go hand in hand. That means looking out for our communities, people, and the planet, as well as the bottom line our story It all began with three uni friends, a couple of bins and a small West London music festival. Our founders Rich, Adam and Jon crushed £500 worth of fruit into bottles, and set up a stall with a sign above it that said ‘should we give up our jobs to make these smoothies?’ They asked people to throw their empties in a bin marked ‘yes’ or a bin marked ‘no’. ‘Yes’ won, and innocent was born. Since then we’ve added juices, kids drinks and sparkling blends to our line-up, and we’re always looking for new, tasty ways to help people live well. There's almost a thousand of us all over Europe, doing our bit to keep things heading in the right direction.