Everday Technology Stack

Ahrefs tracks backlinks, keywords, brand mentions and competitors traffic to provide comprehensive intelligence data.

Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Matomo is a free and open source web analytics application that runs on a PHP/MySQL webserver.

Bootstrap is a free and open-source front-end framework for designing websites and web applications. It contains HTML and CSS-based design templates for typography, forms, buttons, navigation and other interface components, as well as optional JavaScript extensions.

Gravatar is a service for providing globally unique avatars and was created by Tom Preston-Werner. It is owned by Automattic, having integrated it into their WordPress.com blogging platform.

Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.

JavaScript is the programming language of HTML and the Web.

jQuery is a cross-platform JavaScript library designed to simplify the client-side scripting of HTML. It is free, open-source software using the permissive MIT License. Web analysis indicates that it is the most widely deployed JavaScript library by a large margin.

PHP: Hypertext Preprocessor is a server-side scripting language designed for Web development, but also used as a general-purpose programming language. PHP code may be embedded into HTML code, or it can be used in combination with various web template systems, web content management systems, and web frameworks.

Polyfill as-a-service detects and returns a JavaScript bundle of polyfills based on the current browser using the User-Agent.

Cloudflare Content Delivery Network (CDN) is a geographically distributed group of servers that ensure fast delivery of Internet content, including HTML pages, JavaScript files, stylesheets, and images.

Gmail is a free, advertising-supported email service offered as part of Google's G Suite, with 15GB of storage, color-coded inbox filters and unsend button.

G Suite is a suite of apps from Google which offers a number of tools to communicate and collaborate with colleagues, store files, and manage data.

LiteSpeed Web Server (LSWS) is a high-performance Apache drop-in replacement.

reCAPTCHA is a CAPTCHA-like system designed by Google to establish that a computer user is human.