Event Guidance Information

Event Guidance is the industry leader in the capture and analysis of consumer behavior at indoor and outdoor events. We continuously monitor the location of attendee WiFi devices that could include smartphones, tablets, computers, cameras, etc. – privacy is always maintained – to gather data on the number of visitors to an event, their distance from specific event displays, dwell times, return visits, and much more. We provide nearly two-dozen behavior metrics, delivered through our proprietary Express Data Export™ technology in near real-time to anywhere in the world. Event managers then use this information to make data-driven decisions that continuously improve impact – event-to-event, day-to-day, even hour-to hour – and thus increase return on investment. Event Guidance is enabling leading experiential marketing companies to deliver even greater value.