Gothenburg is the largest non-capital in the Nordics. Located on the beautiful west coast of Sweden, a three-hour-journey from Stockholm, Oslo or Copenhagen. It is winning the hearts of a growing number of visitors, students and investors every year. Right on the doorstep are wide open spaces and magical islands which gives a unique access to nature.
Gothenburg is also the world’s most sustainable destination, according to the Global Destination Sustainability Index.
We would like more people to experience the attractiveness of our city. Especially, we would like to introduce you to the open mentality and sharing culture that make Gothenburg larger than it actually is.
You are most welcome.
The mission of Göteborg & Co is to get more people to discover and choose Gothenburg. We do this through wide-reaching collaboration, by leading and promoting the development of Gothenburg as a sustainable destination, so that everyone who lives and works here benefits from a growing hospitality industry. Göteborg & Co is the parent company of the Tourism, Culture & Events cluster, which includes Liseberg, Got Event and Gothenburg City Theatre. Göteborg & Co is a municipal company, City of Gothenburg.
The Swedish Exhibition & Congress Centre and Gothia Towers is one of Northern Europe's largest integrated meeting places with a unique city location in central Gothenburg.
The vision is to become Europe's most attractive meeting place by offering the best overall experience. We work every day to create experiences and value through trade fairs and meetings, hotels, restaurants and spa.
Every year, around 2 million people from all over the world choose to come to us to meet, eat and stay and develop business, products or ideas.
Welcome!
Visita represents approximately 7,000 hotels, restaurants and other enterprises in the Swedish hospitality sector. As a sector and employer's organisation, we can help you with issues that are time-consuming or difficult to get involved in, thus making it easier for you to manage your business.
We provide information and free legal advice, sign collective agreements on behalf of the sector and represent our members in their contacts with unions, public authorities and politicians. Visita is a part of The Confederation of Swedish Enterprise which is Sweden’s largest business federation representing 60 000 member companies with over 1.6 million employees.