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Eugene Willemsen Location
Dubai, AE
Eugene Willemsen Work
Board Member @ (May 2026 - Present)
Member of the Supervisory Board @ (January 2026 - Present)
CEO PepsiCo International Beverages and Member of the Executive Committee @ (February 2024 - Present)
CEO Africa, Middle East and South Asia and Member of the Executive Committee @ (October 2019 - January 2025)
CEO Sub-Sahara Africa and Member of the Executive Committee @ (January 2019 - October 2019)
EVP, Global Categories and Franchise Management and Member of the Executive Committee @ (January 2015 - January 2019)
Global President Pepsi-Lipton JV @ (January 2014 - January 2015)
Region President South East Europe @ (January 2011 - January 2014)
Senior Vice-President Commercial Europe @ (January 2008 - January 2011)
General Manager Northern Europe @ (January 2006 - January 2008)
General Manager Benelux @ (January 2000 - January 2006)
Commercial Director Belgium (Snacks) @ (January 1998 - January 2000)
Trade Development Director @ (January 1997 - January 1998)
National Account Group Manager @ (March 1995 - January 1997)
Chair at the U.S.-Saudi Business Program @ (January 2023 - Present)
Member of the Board of Advisors @ Dubai Chamber of Commerce (August 2021 - Present)
Market Unit Manager @ (December 1989 - February 1995)
Eugene Willemsen Education
Harvard Business School Executive Education
(International Business)
2016-2016
Yale School of Management
(CEO college)
2010-2010
INSEAD
Executive MBA
2006-2007
Vrije Universiteit Amsterdam (VU Amsterdam)
Drs (Economics)
1987-1989
Nyenrode Business University
BBA (Business Administration)
1984-1987
Lorentz Scholengemeenschap Arnhem 1978-1984
Eugene Willemsen Skills
Customer Insight
Employer Branding
Consumer Products
Marketing Research
Brand Management
Market Planning
Trade Marketing
Brand Equity
Shopper Marketing
Segmentation
FMCG
Talent Developer
Marketing Strategy
Strategy
Business Strategy
Key Account Development
Marketing Management
Product Innovation
Cross-functional Team Leadership
P&L Management
Cross Functional Team
Market Research
Fast Moving Consumer Goods Fmcg
P&l Management
Cross Functional Team Leadership
Fast Moving Consumer Goods
Eugene Willemsen Summary
Eugene Willemsen, based in Dubai, AE, is currently a CEO PepsiCo International Beverages and Member of the Executive Committee at PepsiCo. Eugene Willemsen brings experience from previous roles at US-India Strategic Partnership Forum, FrieslandCampina and PepsiCo. Eugene Willemsen holds a 2016 - 2016 Harvard Business School Executive Education. With a robust skill set that includes Customer Insight, Employer Branding, Consumer Products, Marketing Research, Brand Management and more. Eugene Willemsen has 2 emails and 4 mobile phone numbers on RocketReach.
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