Etrican Pte Ltd Information

Etrican was established in Dec 2009 by Yumiko Uno (head designer) and Dragos Necula (head of business development) partners with similar beliefs and compatible skills. It is one of Singapore's first green fashion labels and a pioneer of the local eco lifestyle movement. The philosophy behind the label is simple - we believe the choice of an environmentally responsible lifestyle should be desirable and accesible to everyone regardless of their circumstances. We design wearable eco friendly clothes and accessories that do not compromise on style and quality and yet are kept affordable by running an efficient business and keeping our profit margins low. Our aim is to bring responsible fashion into the mainstream and become the standard rather than a niche. Only then can it improve our livelihood and the state of our environment.