ETHNO is a design research practice whose mission is to guide the creation of branded products, services and spaces that enrich everyday life. To help companies create these experiences, we deliver deep understanding about how people really live. The founder of ETHNO is Will Reese, Ph.D., a psychological anthropologist and business leader whose discoveries have inspired products earning the Red Dot Design Award, the AIGA Design Award, and the IDSA Gold Medal. Together with an agile creative team, Reese has consistently helped deliver successful outcomes to market, from products like household goods and handheld devices to surgical robots and retail spaces.
| Website | https://ethnoinsights.com |
| Revenue | $1 million |
| Employees | 8 (4 on RocketReach) |
| Founded | 2012 |
| Address | 811 SW 6th Ave Suite 500, Portland, Oregon 97204, US |
| Phone | +1 503-830-5006 |
| Industry | Research Services, Cleaning Products, Consumer Goods, Manufacturing |
| Competitors | Ipsos, Kantar, PT. The Nielsen Company Indonesia, GfK, Segment, Research Now SSI, Cultural Intelligence Center, Revelation Software, Mosaic Marketing, Cultural Strategy Group +35 more (view full list) |
| SIC | SIC Code 28 Companies, SIC Code 284 Companies |
| NAICS | NAICS Code 32 Companies, NAICS Code 3256 Companies, NAICS Code 325 Companies |
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ETHNO Questions
The ETHNO annual revenue was $1 million in 2026.
4 people are employed at ETHNO.
ETHNO is based in Portland, Oregon.
The NAICS codes for ETHNO are [32, 3256, 325].
The SIC codes for ETHNO are [28, 284].
Top ETHNO Employees
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Thomas Crisp
Partner - ID Insights and Strategy at ETHNO
Salt Lake City, UT, US24 -
Will Reese
Principal at ETHNO
Portland, OR, US22 -
Winnie Hong
Sr MR at ETHNO
Hong Kong
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