Ethique Competitors

We founded Milani over 20 years ago, with the passionate belief that everyone should have the opportunity to own & enjoy luxury beauty. To this day, we continue to innovate for and with our diverse community and relentlessly test the limits of what’s available at affordable prices. We deliver high-end yet accessible luxury while championing inclusivity, self-expression and experimentation through makeup. We are Milani Cosmetics. Luxury that’s born inclusive, not exclusive.

Pacifica is the most innovative natural beauty company. We started the revolution in natural beauty 17 years ago and have remained the leader in the category. We are committed to using natural ingredients that are skin beneficial, non-toxic, and safe. All of our products are 100% vegan and cruelty-free and PETA certified. Our product range includes color cosmetics, skin care, body and perfume. We treat women, animals and the planet with respect in everything we do.

| Certified B Corp 🌎| At Beauty Kitchen, we’re on a mission to create the most effective, natural and sustainable beauty products in the world. We’re driven by a passion for beauty products that really work and are a joy to use. We have a strong belief in nature, and we’re always striving to come up with more sustainable ways to create effective beauty products. We want to show the world that we can create natural, sustainable beauty products which are above all, effective. Everything we do comes with a big splash of transparency, so you can see the hard work that goes into making us the home of sustainable beauty.