Ethica Strategy Information

David Kuefler is skilled at engaging people to shift their opinions, actions and ideas. From the spark of an idea to its finale, he delivers a potent mix of strategy, tactics, and creativity. David is a talented left- and right-brain guy, with expertise that spans from strategic development and issues management to award-winning creative and design. He is a sought-after strategist with years of experience in the social, community, environmental and health areas. David has recently returned from five years in India, where he worked to develop integrated stakeholder communications, social marketing, advocacy and cause marketing campaigns for NGOs, public health and human rights organizations, and engagement strategy for Asian and North American companies. With experience in corporate communications, brand building and cause marketing, along with his keen understanding of social issue campaigns and advocacy, David has developed innovative campaigns for private and public sector clients. He is frequently hired for branding and strategic design projects, both as a consultant and hands-on, creative lead. David is a founding partner of Junxion Strategy, a CSR and corporate strategy agency focused on leveraging the power of business to drive positive change in sustainability, and social impact. David led a wide range of creative and strategic for both private and public clients, locally and globally. After leaving India, he co-founded Ethica Strategy upon returning to Canada. Through Ethica, he continued to work on projects relating to corporate strategy, health promotion, infant and maternal health, sexual health, human rights, behaviour change, and working to protect vulnerable populations. He is presently working on projects in the Asia-Pacific region and a few in his local timezone. David is creative: writes, designs, makes music and loves to learn. He grows organic veggies, appreciates the practical things in life, and tries to meditate daily. His motto for 2021 is "small and grateful".