estimAIt Information

The fastest agency doesn’t always win the pitch. But the agency that takes 4 days to return a proposal almost always loses it. Most creative agencies mis-estimate 20%-70% of their estimates by between 15%-40% margins. Before a project even kicks off most agencies lose 12%-15% of their net profit. With fewer retainers and more project based working, this issue has become critical to agency survival. After years holding senior roles in agencies and being frustrated with the inefficiency of project & scope planning, a team of industry hardened experts developed Estimait, the first Ai scope generator for the $1Tn global Advertising industry. Industry pressure to create stand-out work ever faster has resulted in unsustainable profit margins, stress to find operational efficiencies and increase pitch wins. Already stretched staff have to rush through an RFP proposal and burn-out a very real issue. We have experience of over 20 years in Creative Industry and realised there has to be a better way to scope. So we built a system to standardise and analyse typical creative outputs to generate hyper-accurate project plans and cost estimates in minutes. No more lost spread-sheets, struggles to manage scope-creep and resource. Know how much a project will cost you to deliver it and what price you should charge and track as the project changes. Contact us, comment ESTIMAIT, to arrange your free trial.