ESCToday Competitors

We are a hospitality development group operating at the world’s most iconic racing circuits. Founded in 2021 by Will Tindall and Jerome Darker, we are redefining how people engage with these environments through design-led, trackside experiences. Rooted in motorsport heritage, we combine contemporary design with a long-term vision to create destinations, experiences, and products that extend far beyond race weekends. Our flagship development at Silverstone Circuit exemplifies this approach, with further expansion underway, including a new project at Circuit de Spa-Francorchamps. Headquartered at Bicester Motion in the UK’s Motorsport Valley, we are building a connected platform spanning development, design, and lifestyle, bringing together new destinations, creative services, and brand-led experiences.

United by Music

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