Escalate Insights Partners Information

EIP works with companies to transform how they learn about their customers and marketplace needs. We collaborate with clients to identify and define problems, customize a solution for improvement, and work across the organization to implement changes. Marketing organizations are being tasked with dramatically improving customer-driven business decisions – increasing quality, decreasing time and cost, and improving implementation. What has not changed is that marketing organizations must build brands from deep customer insights and to adapt business based on these market and customer needs. Our Philosophy: We believe that achieving superior business results requires excellent marketing, and excellent marketing requires deep customer insights. We collaborate to identify and define problems, to customize a solution for improvement, and to work across your organization with you to make necessary changes happen. Our Approach: We start with a comprehensive evaluation, by multiple stakeholders and EIP, of the current state of Marketing Strategy planning and execution, and the Insights organization effectiveness, efficiency and capabilities. On the basis of this comprehensive evaluation, we develop a customized plan and solutions based on areas of greatest needs. We rollout the Plan, systems and processes across each of the essential domains, provide training and OCM support, and provide coaching and tools for the management team to make changes successful. Our Value Proposition: For companies who believe that marketing matters, but are experiences pressures to increase sophistication while reducing cost and speed, we can help you transform your organization to deliver better results. We provide outside perspective and focus and the experience of having achieved major transformation within a big pharma organization over the past 15 years. We’ve have access to tools, expertise, partners and capabilities across the breadth of offerings.