BrandForward is a strategic brand consultancy with proprietary tools and techniques that move customers from brand awareness to brand advocacy.
Since 1999, BrandForward has helped more than 200 organizations unleash the power of their brands. It focuses on developing deep customer insight through marketing research and facilitating organization-wide consensus around a unique and compelling brand strategy and positioning.
We excel at gaining leadership team consensus on business, brand and marketing strategy and in helping brands develop rich emotional connections with their customers.
Our client base is global with concentrations in the following: consumer products, consumer services, business-to-business, financial services, health care, manufacturing, government, not-for-profit, trade associations.
Our services include:
*Brand audits
*Brand research
*Brand equity measurement
*Brand mission, vision and values workshop
*Brand positioning workshop
*Category-of-one brand workshop
*Competitive strategy workshop
*Brand architecture workshop
*Brand storytelling workshop
*Brand elevator speech development
*Brand naming
*Brand tagline development
*Brand identity development
*Brand/customer co-creation workshop
*Customer experience design
*Customer touch point design workshop
*Brand plan development
*Brand management and marketing education and training
*Marketing agency selection
*Customized, solution-based brand consulting
Developed in 1998, our proprietary BrandInsistence(SM) brand equity measurement system measures over 90 components of a brand's equity including the five drivers of customer brand insistence - awareness, relevant differentiation, value, accessibility and emotional connection.
What is now LeadWorks was founded in 2011 on a passion for online marketing and technology. We started out providing leads to debt companies in Canada, but word soon got around and after some begging and pleading by clients we agreed to expand our services to other countries and verticals. One thing that gives us a unique ability to add value is that we've been on both sides of the fence, as both lead generators and buyers, so we know exactly what you're looking for in a lead provider. LeadWorks is a virtual company with staff spread out all over the world, including New York, British Columbia, Ontario, Alberta, Mexico, and the United Kingdom. Not being tied down to a single location means that there's pretty much always somebody around to help you, and we have the widest talent pool available from which to hire the best and brightest - planet Earth! I have consistently made money when utilizing LeadWorks, usually recognizing a return of 4 to 1. I believe LeadWorks, when used consistently and with the right amount of follow up and dedication, can be an effective part of any offices' marketing portfolio.
Get contact details of over 700M profiles across 60M
companies – all with industry-leading accuracy. Sales and Recruiter users, try out our
Email Finder Extension.
Find business and personal emails and mobile phone numbers
with exclusive coverage across niche job titles, industries, and more
for unparalleled targeting. Also
available via our
Contact Data API.