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For the last 12 (real) years, I helped businesses navigate the evolving digital landscape. Working with leaders to build organic and inbound digital marketing strategies, design customer journeys, restructure marketing teams, generate sales leads, and analyze data insights. I consult with brands like Yamaha, Shure, Intact Insurance, Atlific Hotels, Illinois Economic Development, and Travel Alberta — and also advise tech and health-related startups. My work has been featured in HubSpot, Mashable, Forbes, USA Today, Social Media Today, CBC, and Canadian Business. My passion project is researching meaningful work. Since 2013, I interviewed 130 CEOs, entrepreneurs, authors and changemakers to understand the key elements of fulfilling work. That research is now a core element of my executive coaching practice.

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