Ermes Information

ERMES is the AI Operating System for Marketing. It helps brands regain control of their marketing performance by unifying Data, Media, Creative and Measurement into a single AI-native platform. Most organizations know they should leverage Data and AI to improve marketing effectiveness. Yet fragmented data, disconnected tools, multiple channels and conflicting KPIs make execution increasingly complex. ERMES solves this challenge through four integrated AI agents. The Data Agent unifies first- and third-party data through a Customer Data Platform (CDP), identity resolution, data collaboration tools and an extensive audience marketplace. The Media Agent plans, activates and optimizes cross-channel campaigns using real-time reach, cost and performance intelligence. The Creative Agent generates, adapts and distributes marketing assets aligned with campaign objectives, media plans and customer journeys. The Measurement Agent connects all relevant data sources to deliver daily reporting, recommendations, attribution insights and live Marketing Mix Modeling (MMM). Powered by more than 20 AI technologies—including machine learning, predictive analytics, neural networks, rule engines and generative AI—ERMES automates complex marketing processes while keeping teams in control. Key capabilities: • Customer Data Platform (CDP) • Data Clean Room & Identity Resolution • Audience Data Marketplace • Cross-Channel Media Planning & Activation • AI-Powered Creative Production • Marketing Mix Modeling (MMM) • Attribution & Performance Measurement • Marketing Automation ERMES helps brands improve marketing performance, simplify operations and build continuous marketing intelligence.